Deliverables Explained

Brand Design

What You’ll Get

When doing your research and choosing a designer to work with, you’ll find that each designer offers a slightly different set of deliverables, and it can be hard to compare apples to apples, or to even know what you’ll need if you aren’t a designer yourself. I created this guide to explain my own set of deliverables to give you a better idea of what you’ll be getting for your investment, why each piece matters, and how it will make your branding stronger.

Logos

Primary Logo

Primary Logo

Alternate Logos

Primary Logo

Primary Logo

Main color palette

Primary Logo

Color Variations

Primary Logo

File Variations

font hierarchy

Primary Logo

Iconography

Primary Logo

Primary Logo

Color Palette

Tints & Shades

Primary Logo

Typography

Primary Typeface

Primary Logo

secondary typeface

Primary Logo

Imagery

curated & styled Images

Primary Logo

Graphic Elements

Patterns

Primary Logo

Lines, Shapes, & Borders

Primary Logo

Textures

Primary Logo

Style Guide

PDF Style Guide

Primary Logo

File Library

file system

Primary Logo

Logo Portal

Primary Logo

Why Does All This Matter?

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