
Deliverables Explained
Brand Design
What Youβll Get
When doing your research and choosing a designer to work with, youβll find that each designer offers a slightly different set of deliverables, and it can be hard to compare apples to apples, or to even know what youβll need if you arenβt a designer yourself. I created this guide to explain my own set of deliverables to give you a better idea of what youβll be getting for your investment, why each piece matters, and how it will make your branding stronger.
Logos
Primary Logo
Primary Logo
Alternate Logos
Primary Logo
Primary Logo
Main color palette
Primary Logo
Color Variations
Primary Logo
File Variations
font hierarchy
Primary Logo
Iconography
Primary Logo
Primary Logo
Color Palette
Tints & Shades
Primary Logo
Typography
Primary Typeface
Primary Logo
secondary typeface
Primary Logo
Imagery
curated & styled Images
Primary Logo
Graphic Elements
Patterns
Primary Logo
Lines, Shapes, & Borders
Primary Logo
Textures
Primary Logo
Style Guide
PDF Style Guide
Primary Logo
File Library
file system
Primary Logo
Logo Portal
Primary Logo
Why Does All This Matter?
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Item description
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