Brand Strategy
Your Strategic Blueprint for Confident Results-Oriented Brand Decisions.
A focused strategy engagement for business owners who need clarity around positioning, audience, and direction so they can make better decisions across their business. This is not abstract theory or open-ended brainstorming. It’s a facilitated decision-making process that results in a clear, documented strategy you can use to guide design, marketing, messaging, operations, and future growth.
Who This Is For
This service is a good fit if:
You feel ongoing uncertainty about whether you’re making the right decisions to grow your business
Your efforts feel scattered or disconnected, and progress feels slower than it should
You don’t have a clear sense of how your brand should look, feel, or sound, so you’re mostly guessing
You’ve been trying things and hoping something sticks, but want a clear blueprint to work from
This may not be the right fit if:
You’re looking to validate your current direction rather than reassess it
You prefer to keep options open instead of committing to a decision
You’re not open to changing how things currently operate in your business
You want to blend in with what others in your market are doing rather than take a distinct stance
What’s Included
Brand Strategy Intensive
Brand Positioning Framework
Target Audience Profile
Brand Personality & Tone Guidelines
Core Brand Messaging
Strategic Gaurdrails & Priorities
The Process
Assessment
We start with intake and brand discovery to understand your business, goals, constraints, and where things currently feel unclear.
Formation
In a 3-hour strategy intensive, we explore positioning, audience, and direction together, identifying opportunities and shaping a strategy that supports your goals while discussing how it affects how your business operates.
Blueprint
I translate the work into a clear, written strategy document, with one refinement round to finalize direction and ensure it’s ready to be used.