Visual Identity Design
A clear, cohesive visual system that helps your business show up with confidence.
This service is for businesses that feel ready to show up more clearly and consistently, but whose current branding doesn’t fully reflect who they are or where they’re going.
Visual identity design isn’t just about how things look. It’s about creating a visual language that makes your business easier to understand, easier to recognize, and easier to trust.
What This Is
Visual Identity Design is the process of shaping how your brand looks, feels, and communicates visually across platforms. We start by getting clear on your goals, audience, and priorities for the project, then translate that into a cohesive visual system you can use confidently and consistently. This is not trend-chasing or surface-level styling. It’s intentional design meant to support clarity and growth.
Who This Is For
This service is a good fit if:
Your business has grown, but your branding hasn’t kept up
Your visuals feel inconsistent or unclear across platforms
You hesitate when sharing your website, materials, or social presence
You want your brand to feel more intentional, polished, and credible
This may not be the right fit if:
You’re primarily focused on aesthetics rather than using design to support clarity and communication
You want to explore many different visual ideas without committing to a specific direction
You already have a very specific design in mind and are looking for execution rather than creative guidance
You’re only looking for a logo, not a broader visual system you can use across your brand
What’s Included
A complete visual identity system (logo suite, color, type)
Visual direction for imagery, texture, and overall brand feel
Guidance for applying the identity consistently
Files and documentation designed for real-world use
Timeline & Investment
Timeline: approx. 4 weeks
Investment: $5,000
Payment plans are available upon request.
The Process
Assessment
You complete an intake focused on your business, audience, and goals so I can fully understand what your visual identity needs to accomplish.
Direction
We establish a clear creative direction for the project, setting the foundation for how the brand should look, feel, and communicate visually.
Design
I research, develop, and refine the visual identity, incorporating your feedback to arrive at a cohesive, final system.
Delivery
I finalize the brand style guide and prepare your file library so you have everything you need to use the identity confidently and consistently.
What You’ll Walk Away With
A clear, cohesive visual identity you can use across your website, marketing, and materials
A brand that feels credible, intentional, and ready to be taken seriously
Visual direction that clearly signals and attracts your ideal customer
Fewer decisions to make because your visual direction is clearly defined
A system designed to adapt as your business grows
