Website Design
Jacob Hayes Psychology
Jacob Hayes Psychology offers a dynamic and insightful approach to mental wellness, specializing in individual, couples, and athletic counseling. Based in Baltimore, MD, this practice is led by Dr. Jacob Hayes, a licensed psychologist with a deep commitment to fostering mental resilience and personal growth. The practice provides a wide range of therapeutic services tailored to meet the unique needs of each client, whether they are dealing with personal challenges, relationship issues, or seeking peak performance in athletics. Dr. Hayes' approach is grounded in a combination of evidence-based techniques and personalized strategies that promote long-term well-being and success.
Challenge & Approach
When Dr. Jacob Hayes first designed his website, he infused it with his personal touch, creating a space that mirrored the spirit of his practice. In our redesign project, it was crucial to maintain the essence of his original design while elevating the overall aesthetic and functionality to better serve his clients.
Dr. Hayes' initial website featured a color palette that he was particularly fond of. To honor his preferences, we retained this palette but introduced a more balanced distribution of colors, adding new accent hues to inject a modern and fresh feel. This approach not only preserved the identity of his brand but also made the visual experience more inviting and vibrant.
The original typography, characterized by all caps headings, presented a challenge in terms of warmth and approachability. To address this, we shifted to a font pairing that was not only masculine but also exuded the warmth and openness emblematic of Dr. Hayes’ practice. This new typography was easier to read and better aligned with the welcoming nature of his counseling services.
Embracing Dr. Hayes' Baltimore roots, we selected photography that spotlighted the city and specifically the neighborhood surrounding his office. This localized imagery connects with clients on a more personal level, making the website feel familiar and relatable, and reinforcing Dr. Hayes' community presence.
Lastly, the website copy underwent a significant transformation to better highlight Dr. Hayes' unique selling proposition. The original content, somewhat formal and mechanical, was rewritten to adopt a more conversational tone. This shift not only makes the content more engaging but also mirrors the conversational approach Dr. Hayes takes in his therapy sessions. By doing so, we ensured that the website not only informs but also resonates emotionally with potential clients, inviting them into a space that is professional yet personal.
Overall, the website redesign for Jacob Hayes Psychology was a thoughtful blend of preservation and innovation, aimed at enhancing user experience while staying true to the core values and personality of Dr. Hayes’ practice.
